The Smithsonian National Museum of Natural History’s famous Fossil Hall had been closed for over 5 years to create a completely re-designed experience for the first time in over 100 years. There was a whole generation of future paleontologists who had never even seen the exhibit.

The campaign captures the wonder that children and adults alike have for dinosaurs through ads in Washington, D.C. Metro stations, bus wraps, digital and print ads in The Washington Post, and social media content.​

Kids shared their versions of the dino art on social and irl.