CALLE Street Soccer
Calle is a street soccer company I co-founded with my friends. The custom ball and apparel have won awards & competitions and sell in stores & catalogs worldwide.
Hang tags come with stickers to tag up street signs near places to play.
Calle is both an ownable brand for the avid soccer player/fan, and a manufacturer of balls, shoes, and apparel made to enjoy taking beatings on the asphalt. It is sold in over 100 stores in the USA, Canada, and Iraq… So far. The marketing is grass-roots with stickers on signs and wheat plaster posters.
In the pre-smartphone era, We created a geo-social network for players to find each other’s calle games in real-time via SMS or the web. We called it Calle Underground.
